Clik here to view.
Home is where the cash is…. (Shift-4)
As I always said to my Belgian supervisor, TVDB – aka – “The Terminatorr” Table tennis champion! many, many years ago, South Africa is where the money is at. The new frontier in Google AdWords....
View ArticleClik here to view.
The Whale and the War of Attrition…
In Adwords account management, the whale is key of the survival of any given agency, Its blubber warms the stoves of the Executive, Golf ... hmmm.... Its flesh feeds the Account Client Managers, Sure...
View ArticleClik here to view.
AdWords Core-Keyword Methodology: Negative Keyword cross matching across Ad...
If you are an average AdWords Campaign Manager worth your salt, You are already using negative keywords on a Campaign and Ad Group level to weed out irrelevant searches, eg; The strategy I am about to...
View ArticleClik here to view.
Clik here to view.
The prodigal son must return to the Industry…
“A critical principle of ecology is that of competitive exclusion: no two species can occupy the same niche in the same environment for a long time.Consequently, natural selection will tend to force...
View ArticleClik here to view.
AdWords Informed Clients – Nota Bene!
Through the majority of my career the biggest obstacle I have ever encountered is that, to the Client, Corporate Guy with Smartphone Google AdWords is perceived as something like this, Waddafugg?...
View Article